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Firmulate — We Buried a €55,000 Fact Two Documents Deep. Here's Which AIs Did Their Homework.
Live on firmulate.com.

Imagine having an AI assistant that not only answers your questions but also thoroughly reads your company’s internal files before making decisions. This isn’t science fiction—it’s the emerging reality in AI performance tests, with clear implications for any business relying on automation and intelligent agents.

In a recent public experiment conducted by Firmulate, four advanced AI models were put through their paces—each tasked with running a small software company through its worst week. The goal? To see if these AI agents could handle real crises, resist manipulation attempts, and ultimately close a €55,000 deal based on their own analysis and decisions.

The results are striking and reveal a critical insight: the key to winning the deal often lay buried two references deep within the company’s internal files, not visible on the surface or in the initial customer interactions. This experiment underscores a fundamental shift in what makes an AI truly effective in a business context.

The Experiment: Running AI as a Company Simulation

Firmulate’s experiment was rigorous. Each AI model operated within the same simulated environment—facing identical customer issues, crises, and temptations to cheat or manipulate. Every decision made by these models was versioned and auditable, ensuring transparency and reproducibility.

All four models successfully identified every crisis and refused every manipulation attempt, illustrating their capacity for basic integrity. However, only two outperformed their peers by closing the deal at full price, based solely on their analysis and decision-making skills. The others missed the buried fact that ultimately clinched the agreement.

The Buried Fact: Why Reading Files Matters

The decisive factor was a fact hidden two document references deep within the company’s internal files. Only the models that thoroughly read and understood these internal documents secured the €55,000 deal. This highlights a crucial point: superficial interactions or surface-level responses are insufficient. For AI agents to be truly valuable, they must read, comprehend, and incorporate internal knowledge—much like a seasoned employee who digs into the company files before making a call.

Defense Against Social Engineering and Manipulation

Another interesting aspect of the experiment was testing how models handled social engineering attempts, such as fake CEO messages escalating over multiple stages and a reporter trick. All five models refused these manipulative requests, with Kimi K3 explicitly treating such requests as suspicious, indicating a high level of contextual understanding and security awareness.

Implications for Business and AI Adoption

Today, many companies are exploring AI for customer service, support, or forecasting. But this experiment reveals that the real value lies in AI’s ability to read and interpret internal files, maintain integrity under pressure, and deliver actionable insights. It’s not just about chat quality or surface-level responses.

For businesses, the question isn’t whether an AI can generate convincing text—it’s whether it can finish what it starts, read your internal documents thoroughly, and stay honest under pressure. These qualities could be the difference between securing a lucrative deal and losing it automatically.

The Live Company and Ongoing Wargames

The experiment isn’t just theoretical. The same models are running live on a real company with 13 synthetic employees handling real money mechanics—burning €105k/month against a €2.3k MRR, with every move documented and versioned each workday. This ongoing live demonstration underscores the importance of rigorous testing before deployment.

Interested in testing your own AI workforce? Firmulate offers enterprises a platform to run similar wargames against their business processes—without ever risking real systems, of course. It’s a chance to see, in real-time, how your AI handles crises, manipulations, and internal knowledge retrieval.

The Takeaway: Know What Matters in AI Performance

The core lesson from this experiment is clear: to make AI truly valuable for business, it must do more than generate text. It must read your files thoroughly, understand the context, and resist manipulation under pressure. The AI that wins is the one that demonstrates discipline, diligence, and comprehension—qualities that are measurable and crucial for real-world success.

As the AI landscape evolves, these findings serve as a reminder: the true test of an AI’s business readiness isn’t how well it chats—it’s how well it reads, understands, and executes with integrity.

Infographic — We Buried a €55,000 Fact Two Documents Deep. Here's Which AIs Did Their Homework.
The findings at a glance — source: firmulate.com.

Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html

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